Fifteen Years Ago

Presciently, 15 years ago, the Scottish government funded research for an environmentally compliant alternative to Acoustic Deterrent Devices. That seed funding started years of work by a passionate team of researchers at the University of St Andrews, who developed an effective, environmentally friendly solution.

The GenusWave Story

Porpoises colliding with tidal turbines. Marine mammals suffering hearing damage around a construction site. Hungry seals ravaging salmon farms. Deer bolting into the paths of vehicles, causing scores of human deaths each year. Sounds like all-out war between wildlife and humans, with both sides suffering the consequences.

It doesn’t have to be that way.

GenusWave is built on the realization that wild animals – essential for the cycle of life on earth and for many human endeavors – are endangered by human encroachment and can pose a threat to productive human activity. Our answer is to harness science to keep wild animals and human activity safely apart. Our research-based solutions leverage biological mechanisms – such as the startle response triggered by specific sound frequencies – to keep wildlife and human activity safely separated.

Today, our applications are at sea. We focus on aquaculture and ocean fishing operations. In the future, GenusWave will apply our science-based approach to problems on land and in the air. We’re a new breed of solutions provider. We don’t take sides in any clash between nature and humans. We seek harmony and compatibility. Our ultimate client is the earth itself.

Read more about our Values

our story mission

We design systems that solve human problems
and protect wild animals.

Science in service of the environment

GenusWave develops scientific solutions that respect nature and harness natural ecosystems. Our goal is not to defeat nature – but to reconcile human activity with environmental imperatives. We offer solutions that respect natural forces, not oppose them.