GenusWave develops solutions that harness natural phenomena and respect the environment

GenusWave is the technology innovator founded by marine biologists on the principle that wild animals and busy humans both need their space. The founding team developed Targeted Acoustic Startle Technology (TAST) to provide a sustainable approach to managing predation on farmed fish while protecting wild animals from potential harm.

Developed by scientists from the world-renowned Sea Mammal Research Unit at the University of St Andrews, the revolutionary GenusWave system generates infrequent, isolated signals that trigger the predator’s reflex and induces a flight and avoidance behaviour. The only acoustic deterrent proven to be effective and harmless, as documented in published, peer-reviewed scientific literature., TAST helps trigger mammal’s flight instinct and conditions them to avoid the area.

No Harm

GenusWave applications and technology do not harass or harm marine mammals in any way.

Target Specific

Our deterrent technologies and applications are calibrated to affect only targeted predator species.

Quiet Technology

Within our increasingly busy oceans beset by noise, GenusWave offers a quieter alternative.

Good for Business

We help commercial fisheries minimize the financial costs resulting from seal predation and lost catch.

Improving Sea Life Protection

GenusWave was born from our passion for the sea. The oceanic research and technological breakthroughs established the foundation for our work by helping busy humans and wild animals share the oceans—while maintaining safe distances for all.

Marine Renewables and Construction

Marine renewable energy projects have the potential to come into conflict with conservation objectives during both, the construction (e.g. risk of hearing damage) and the operational phase (e.g. collision risk). With the growing renewable energy sector, there is a real need to mitigate human wildlife conflict.

Making Driving Safer

The image of “a deer caught in the headlights” exists because the animal’s eyes are adapted to the dark night and the animal is therefore temporarily blinded. Targeted Acoustic Startle Technology uses a different sensory modality (sound) that can help trigger a deer’s flight response and cause it to spring to safety.

Latest news and Research From GenusWave

Can we prevent seals from predation of fish?

Seals prey on farmed salmon and stress the captive fish, leading to drastic reactions. Can TAST stop the damage?


SalmonSafe™ offers a safer and more effective aquafarming solution

As the implementation of the Marine Mammal Protection Act nears, commercial fisheries and aquafarmers need to prepare.


Researchers at the University of St Andrews analyzed the startle reflex of seals on a fish farm

GenusWave scientists tested the long-term effectiveness of a deterrence system, harnessing the startle reflex in phocid seals at a marine salmon farm.


Deer-Vehicle Collisions Kill 200 people every year in the U.S.

With up to 200 deaths per year and an estimated $1.1 billion in damage, vehicle-animal collisions are a serious threat to road safety.